Wherever I Lay My Hat..out now in Plaza Kvinna

For a long time I've been wanting to combine the fashionshoots with the things that's close to my heart. I love beautiful images & love to make fantasy-worlds to lose myself in & forget about the rest.. Dreams to be dreamt..

Inspired by the recession & the materialism with the wish of providing a fantasy, an alternative world filled with color & dreams, we finally got to do our shoot 'Wherever I lay my hat'. Wherever you lay your hat is your home, your home is where your heart is & your heart is wherever you want it to be.

This must have been the best shoot ever! Everything from styling, hair, makeup, the model, the location, the props, the spirits - everything came together so easily! We we're thrilled to be able to get the model of our choice, the stunning Henrietta B/Elite Models, cute as sugar & absolutely perfect in every way! It's always a joy to work with such a great team!

Everything went on so smoothly & we're so excited for the images to finally arrive at the stores in one of Sweden's best fashion magazines, Plaza Kvinna #10, the October Issue, tomorrow the 28 of september! Can't wait! Feel free to glanze at the 'Månadens Medarbetare/Freelancer of the month' as well : )

Hope you will enjoy the story as much as we do! Unfortunately there's only 8 spreads in the magazine this issue, but the rest of the story you can find on my website! & the best of all is that we have a 12-pages editorial in the next issue of Plaza Kvinna #11, the November Issue, so stay tuned! A lot to look forward to this autumn!

All the best for now!

The rack with the clothes for the shoot..

..and the props..and the lovely Ida with the amazing hat which became the lead-word for the whole shoot!

Me and Ida planning..

The very concentrated makeup artist working her magic..

..on the fabulous model Henrietta!

The best hair stylist I know, Sofie making magic with the wigs..

..always a joy and lots of laughter when Sofie's around!

The team looking at our first choices & sketches, all of us already kind of blown away if I may say so myself : )

LOVE to all!

Photographer Lisa Hasselgren

Stylist Ida Persson

Hair Sofie Brandel/Preston Hair

Makeup Elva Ahlbin

Model Henrietta B/Elite

Photoassistant Björn Weidinger

Red Collar Project

I was really flattered when the clothing brand Red Collar Project called me up just before summer & wanted me to do their new campaign & lookbook for their Spring/Summer collection 2011. & wanted me to do it 'my style'. Couldn't be better! So of course I also wanted to have my favourite stylist Ida Persson to do the styling and also my wonderful photoassistant Björn to be part of my team as well.

It was a lot of hard work getting everything together as it always is. (Why am I always surprised about that?!..) We did the lookbook (45 images) the first day in the studio & the 5 images for the campaign outdoors the next day. The lookbook was no picnic I can tell you, it was a lot of people running around everywhere in the studio, very tight schedule & deadline, images to be chosen as we went along & sketches to be made as well.. But it was all worth it, the lookbook looks amazing! It's a pleasure to be part of something that looks so well-thought & well-worked! The title is 'Under the Oaks' & is on a type of aquarelle-paper, giving it that beautiful oldstyle-look I love so much. It all goes so well with the images, wait and see, it will be up in October!

The campaign-images on the other hand was a true delight! We had a great summer-weather so no extra light needed which makes everything go much faster (of course we had the car filled with light & equipment just in case), & it was a wrap after half a day!

Big thanks to the great team!!

At Spring Studios!

I'm kind of a hair-fascist..but the model Galan doesn't seem to mind..can't help it, I used to cut hair just for fun!..

My hardworking photoassistant Björn..

.. previewing the images, checking the sharpness and so on while I'm shooting..

Me & Red Collar Project's Jenny Eliasson choosing images after every shoot/image

Sketches for the campaign-shoots & the testimage of Björn for the lookbook. My MacBook Pro 15, my best friend (most of the time)

Photographer Lisa Hasselgren

Stylist Ida Persson

Hair & makeup Linda Lundquist

Models Galan G/Stockholmsgruppen, Theres A/Stockholmsgruppen

Photoassistant Björn Weidinger

F Hush Magazine

One of the hottest days of summer I got a phonecall from a magazine that wanted me to do a beauty- & shoe-shoot.. something I'm not very familiar with, until now!.. We had least than a day to get everything in order for the shoot: story, location, styling, model, and everything else needed.. None of the models that we wanted for the shoot were available in such short notice, but luckily I had the number to a model I'd worked with once before, that was about to move over seas.. and to my great surprise she was actually in town, and free the day after! The lovely and gorgeous Therese F (Elite/Ford). She's such a joy to work with, so easygoing and nice! Couldn't have been better!

So we did the shoot at my favourite outdoor location (just a few steps from my backyard) in the hottest of weather, swetting ourselves away, but with great spirits, lunch under the trees in the shade and lots of laughter!

We got everything together amazingly (we all felt, due to the short time of preparation) but unfortunately the magazine thought that it had a bit too much of a summer-feeling to it and that the shoes were too little at focus.. but as all things seem to solve themselves, another magazine loved the images!

The Summer Issue of F Hush Magazine of 150 pages will soon be out in stores!

Until then, here are some behind the scenes images! And here is a teaser!

Hope you all had a great summer!

xo

The props..

and the makeup and hairstylist working her magic on the beautiful Therese!

Johanna and her great spirit! Just gotta love her!

The gang! Ciao for now!

Photographer Lisa Hasselgren

Makeup and Hair Johanna E. Persson

Model Therese F/Elite/Ford Models

Fröken Underbar

A cold & rainy day we did a shoot for the Swedish band Fröken Underbar! I'm amazed how they all managed to

keep up the great spirit!

New promotional images for the soon to be released album "innan. under. efter." ('before.during.after.') will be in stores soon! The Release party will be the 18th of July at Underbara Bar, Stockholm.

Here's some cold and rainy behind the scenes pictures. :)

Yes, we were filming this time too!.. my dear friend 'Jop' helped with the filming (big thanks as always!!)

so a musicvideo is coming out shortly!..

Me, Ulf Jonsson & singer Sandra Vilppala

The band is preparing for the Live Show & trying to keep up the warmth..

..not every day you get an exclusive Live Show!!

And you who would like to come and listen to Fröken Underbar live, and celebrate their new album (& my images)

come join us the 18th!

Final images at Link

Big thanks to all!!

Photographer Lisa Hasselgren

Second photographer (filming) Johan 'Jop' Pettersson

Photoassistant Jimmy Tang

Beauty shoot of beauties

A while ago I did a beauty shoot with hair and makeup artist Pari Damani,

with two lovely models, two days, two different shoots. The 'Golden Mist'-serie you can see here,

and the other longer editorial 'Color Aquatic' will soon be coming out in M Magazine's next issue! So stay tuned!

Until then, all the best to you all!

Here are some bts-images from the shoot!

Me and Pari discussing which colors should go with which..

and one of the lovely models being starred at.. : )

Pari in front of all of her stuff..

Photographer Lisa Hasselgren

Hair and makeup Pari Damani/Agent Bauer

Models Saga R/MIKAs, Fredrika L/MIKAs

Photoassistant Björn Weidinger

Big thanks to Henry Moshizi and Kalle Gustafsson for lending us their studio!