Photoshoot for an interior & fashion magazine

During this last month we've been busy hunting down a suitable house for our next photoshoot! Finally we found the perfect one, a newbuilt villa outside of Stockholm, in Värmdö!

So last Thursday we did the shoot for this new interior & fashion magazine in a beautiful house in Värmdö. It was a great challenge both for me & the stylist Ida, and also working with a whole new team! Since neither of us have done this type of shoot before we were even more excited than usual! Two models, in a house, interior-feeling but at the same time we wanted it to be a story between the couple & more of a fashion sence to it than interior.. The magazine has a certain touch that we needed to have in mind, combining that with our own touch.. You'll be able to see the result in the magazine in January or February 2011 & see for yourself how we managed! I'm doing the retouch as we speak!.. It's gonna be amazing! ; )

The stylist Ida, so excited!! Since it was our first interior & fashion editorial we were all a bit over-excited!.. ; )

The bathroom scene...

Linda doing the hair & makeup on the gorgeous model Suzanne..

The team going through the result during the day..

We had the great joy to have Anna assisting us during this whole day,fixing everything needed fixing, always with a smile!.. : )

A great day with a great team! We managed to keep the timeframe perfectly!..

14 images, kind of amazed!

The biggest thanks as always to a great team!!

Photographer Lisa Hasselgren
Stylist Ida Persson

Hair & makeup Linda Gradin

Model Suzanne/Nisch Management, Erik S/Stockholmsgruppen

Photo assistant Jimmy Tang

Stylist assistant Filippa Malmgren

Production Manager Jenny Herrlin

Production assistant (on set) Anna Rangstig

Big thanks to the family Waxin & the estate agent www.Esny.se!

Exhibition@Galleri Duerr

It's been some hectic weeks planning for the upcoming shoots & also preparing everything for the exhibition 'ÖÖ Was It A Dream' at the new & amazing gallery 'Galleri Duerr', where 5 images from the editorial 'End Of Sunrise' & related fashion film with music made by Blackbirch will be shown. The launch is tomorrow night between 18-21 & the whole team behind this story are all so excited to be represented and to be a part of such an amazing project! I have made a special print for this event for the first 25 who arrive at the launch tomorrow & a few more things to come! Hope that you will be able to attend this event during Tuesday-Saturday!

ÖÖ, meaning 'night' in Estonian, is a temporary gallery, showroom and concept store showcasing work by young avant-garde creatives from six Nordic countries - Denmark, Estonia, Finland, Iceland, Norway and Sweden. The project launched as part of London Design Festival in September 2010, and will now take place in Stockholm at Galleri Duerr at Odenplan the 16-20 November, during Global Entrepreneurship Week, and later at the Fashion Week in Copenhagen.

ÖÖ features a collaborative community of entrepreneurs in fashion, furniture and product design, photography, film making, graphics and illustration, whose work is characterized by dark and surreal aspects of Nordic aesthetics.

Here are some pictures from the exhibition 'ÖÖ: Was It A Dream? It was a hectic day and week fixing everything, but in the end it turned out great!

Great people and great new meetings!

Two of my pictures from my portfolio, here from the editorial Wherever I Lay My Hat.

The pictures hanging in front of the windows..5 pictures chosen from 'End Of Sunrise', 2 of them visible from the outside of the windows!

It was a great crowd! A great band was playing and then great music the rest of the night..


A picture from the related fashion film, made by me and Soheill Deriss, that also was a part for the exhibition..

The always so lovely stylist Ida in front of our work!

The Team behind 'End Of Sunrise':

Photographer Lisa Hasselgren

Stylist Ida Persson

Hair Sofie Brandel/Preston Hair

Makeup Elva Ahlbin

Model Cecilia E/Elite Management

Second Photographer (filming) Soheill Deriss

Photoassistant Björn Weidinger

In the desert for SVA Magazine #5

After a short Summer vacation up north (in my hometown Umeå, Sweden) I came back to Stockholm to do another shoot for the new & upcoming norwegian fashionmagazine called SVA Magazine. The deadline for this issue was one month earlier than I'd been told before so suddenly we only had two weeks to plan & deliver the finished retouched editorial! And I like to take my time doing the retouch.. : ) It was a hectic two weeks finding the perfect location, model & so on but everything turned out great, see for yourself here, the editorial GROUND ZERO!

The theme was futurism & we decided to do a story of the future where the human needs to find a new planet to live & survive on, learning to adjust to this new life..

We were prepared for rain but it got to be one of the hottest days ever, left us feeling like we really were in a desert (!).

We had a little mishap with one of the cars when we were loading the MacBook Pro and the battery suddenly died at one of the highest sandtops in the middle of the shoot..but to our happiness got rescued by my great collegue & owner of the car who jumped on his motorcycle to Bålsta to help us out! (Jakob, you are truely the best! Can't thank you enough!))

It's amazing how many wonderful people you get to meet when you least expect to! The spectacularly kind & generous Roger at the wonderful location 'Ballast Grustag' in Bålsta was so helpful that I'm still amazed! A thousand thanks!!!

The beautiful 'desert' Ballast Grustag in Bålsta..what amazing scenery!

Elva putting on the hairpiece on the lovely model Olivia & Ida as always doing a wonderful job styling!

Working in the trunk, a bit sunstroke, chosing images..a bit difficult in the sunlight, luckily we'd brought sunscreen!

ClaesMikael & Ida discussing the styling..

Great hot day, refilling the energy with some bananas while discussing the next pose!

My always so lovely assistant Björn, doing the backup on my computer between takes..

The biggest thanks as always to the greatest team!

Photographer Lisa Hasselgren

Stylist Ida Persson

Hair & makeup Elva Ahlbin

Model Olivia/Nisch Management

Creative Artist ClaesMikael Svensson

Production Manager Jenny Herrlin

Photoassistant Björn Weidinger

Special thanks to Ballast Grustag in Bålsta, designer Magda Marnell, Jakob Dahlström, ClaesMikael Svensson, Peter Edqvist & many more!