fredag 19 februari 2010

Crazy times, good times

It's been a busy time these last few weeks, many loose ends to tie together, images to retouch, deadlines, the 'books', you name it! Fashion week, design week!.. Everything wrapped up in a neverending cold.
But finally it seems as if this new year of 2010 can begin for real!
Many things have happened, are about to happen!

Hea7en Magazine's Issue 2 was absolutely wonderful, so happy to be a part of such a great magazine and with such amazing artists!

The story 'Out of the Sea' which we did in collaboration with Beyond Retro is being published in another great fashion magazine, the link will come up soon!

The last fashion story which I just finished retouching is being published in a magazine and will be in stores April 8th!
A new collaboration is at works and I'm very excited for the result! So many talented people everywhere, teaming up in the name of inspiration and creativity! You just gotta love it!

LOVE to you all/ Lisa

fredag 5 februari 2010

Hea7en Magazine

On Feb 7th the amazing Hea7en Magazine's 2nd issue is finally out!

There you can find both one of my latest work 'Divine Tide' with talented Rita Saardi's beautiful creations & also my work 'Circus' from last year. On their blog you can read about the artists involved in their issues, (me among others!) Enjoy! I know I will : )

Photographer Lisa Hasselgren
Designer Rita Saardi
Stylist Anna Hassan-Reza
Make Up Artist Elva Ahlbin
Hair by Hanse
Model Johanna F / Stockholmsgruppen
Photoassistant Dominic Hedgecock
M2 Studios

måndag 1 februari 2010

From disaster to amazing

Last Sunday we had a photoshoot which we had been planning for almost a month, a long and intense month. It seems as if the more you plan something the more it goes wrong. The first 4 hours it seemed as if everything that could possibly go wrong did.
At 8.00 am when the model didn't show up, we thought her train was delayed but found out that she was home sick without her agency telling us. So there we were, an early Sunday morning without cellphonenumbers to the modelagents (will never happen again), 6 persons waiting on stand-by to find a replacer, and me half-sick from a cold - not the best day for things to go wrong! Especially when several magazines are waiting for the result..

But finally, after waking up several people we found a model who I have worked with once before, the wonderful Cecilia, who jumped on the train and came to our rescue!
Some things are just meant to be. The whole team agreed this could not have ended any better!

From disaster to glorious we had our shoot, and 15 hours later we put the model in a taxi to get her to the last train for the night and called it a day.
A fantastic, exciting, funny, hard working, amazing day! This was without question the best team I have ever worked with! Everyone was remarkable, focused, inspired, happy - freeking wonderful!

I lost my voice from laughing (and from my cold) but it was so worth it!

(BTS images will appear soon!)

Big thanks to the amazing crew:
Stylist Ida Persson
Hair Stylist Sofie Brandel / Preston Hair
Make Up Artist Elva Ahlbin
Model Cecilia / Elite
Second photographer (filming) Soheill Deriss
Photoassistant Björn Weidinger

LOVE / L

Divine Tide - teaser

A few months ago we did a photoshoot with the beautiful creations of Paris-based designer Rita Saardi. Inspired by old portraits and paintings, the Renaissance and Venus, with the timeless, endless and the rebirth in mind. The first time we saw the model we knew we had to have her for this shoot, and so we did! It was all worth the wait. And doesn't she look extraordinary, out of this world wonderful?!

These images will be published in a week from now, along with an amazing interview with Rita Saardi. The link will be up and running on Feb 7th!

Here are some BTS photos


Elva and Hanse working their magic on makeup and hair

Me as usual in front of my 'baby', MacBook Pro15..


Hanse and model Johanna F

It's not as easy working all that fabric!..


Surrounding the lovely models - just look! Gorgeous!