In the desert for SVA Magazine #5

After a short Summer vacation up north (in my hometown Umeå, Sweden) I came back to Stockholm to do another shoot for the new & upcoming norwegian fashionmagazine called SVA Magazine. The deadline for this issue was one month earlier than I'd been told before so suddenly we only had two weeks to plan & deliver the finished retouched editorial! And I like to take my time doing the retouch.. : ) It was a hectic two weeks finding the perfect location, model & so on but everything turned out great, see for yourself here, the editorial GROUND ZERO!

The theme was futurism & we decided to do a story of the future where the human needs to find a new planet to live & survive on, learning to adjust to this new life..

We were prepared for rain but it got to be one of the hottest days ever, left us feeling like we really were in a desert (!).

We had a little mishap with one of the cars when we were loading the MacBook Pro and the battery suddenly died at one of the highest sandtops in the middle of the shoot..but to our happiness got rescued by my great collegue & owner of the car who jumped on his motorcycle to Bålsta to help us out! (Jakob, you are truely the best! Can't thank you enough!))

It's amazing how many wonderful people you get to meet when you least expect to! The spectacularly kind & generous Roger at the wonderful location 'Ballast Grustag' in Bålsta was so helpful that I'm still amazed! A thousand thanks!!!

The beautiful 'desert' Ballast Grustag in Bålsta..what amazing scenery!

Elva putting on the hairpiece on the lovely model Olivia & Ida as always doing a wonderful job styling!

Working in the trunk, a bit sunstroke, chosing images..a bit difficult in the sunlight, luckily we'd brought sunscreen!

ClaesMikael & Ida discussing the styling..

Great hot day, refilling the energy with some bananas while discussing the next pose!

My always so lovely assistant Björn, doing the backup on my computer between takes..

The biggest thanks as always to the greatest team!

Photographer Lisa Hasselgren

Stylist Ida Persson

Hair & makeup Elva Ahlbin

Model Olivia/Nisch Management

Creative Artist ClaesMikael Svensson

Production Manager Jenny Herrlin

Photoassistant Björn Weidinger

Special thanks to Ballast Grustag in Bålsta, designer Magda Marnell, Jakob Dahlström, ClaesMikael Svensson, Peter Edqvist & many more!