End Of Sunrise - fashion film teaser

Kind of restless waiting for the last pieces to fall in to place for the publication of our last fashion story.. The specially written music & the editing of the fashion film! Can't wait!

But while waiting for our last fashion editorial to be published in April 8th,

a teaser for the related fashion film that we are editing as we speak is up

at SVA in motion! Enjoy, until next time!

'Beyond Retro' in Fine Taste Magazine

You can see the whole editorial, the presentation and the rest of the artists at

Fine Taste Magazine!

Judits Lucia

Just before Christmas I did a shoot for Judits Second Hand. It was a celebration of their 10th year anniversary and the beautiful (& very tall) Moa stood as model for Lucia.

We did two versions with the ten candles as fingers, as adverts in magazines such as People & Metro..

Here are some BTS images, and the finished result you can see on my website!

Anna, who's usually the stylist, was also fixing the makeup on Moa

but since she's a natural beauty it was easy : )

Mimi and Anna helping Moa with the candles..

Photographer Lisa Hasselgren

Art Director Mimi Billing
Stylist and Makeup Anna Granstrand
Model Moa
Photoassistant Mikaela Wasberg

End Of Sunrise - teaser behind the scenes

While waiting for the new work 'End Of Sunrise' to be published, here are some BTS photos!

More will appear after April 8th! Until then, enjoy!

Never without my computer and my Wacom!.. if only it was all wireless..

My assistant Björn, photographing the photographer..

...busted!

There are no words!! No wonder I lost my voice that day from laughter!!

Part of the amazing crew: 'Karate-Sofie', 'Flasher-Björn', 'BalletDancer-Soheill' and 'Flying-Ida'

Lots of Love!

Crazy times, good times

It's been a busy time these last few weeks, many loose ends to tie together, images to retouch, deadlines, the 'books', you name it! Fashion week, design week!.. Everything wrapped up in a neverending cold.

But finally it seems as if this new year of 2010 can begin for real!

Many things have happened, are about to happen!

Hea7en Magazine's Issue 2 was absolutely wonderful, so happy to be a part of such a great magazine and with such amazing artists!

The story 'Out of the Sea' which we did in collaboration with Beyond Retro is being published in another great fashion magazine, the link will come up soon!

The last fashion story which I just finished retouching is being published in a magazine and will be in stores April 8th!

A new collaboration is at works and I'm very excited for the result! So many talented people everywhere, teaming up in the name of inspiration and creativity! You just gotta love it!

LOVE to you all/ Lisa

Hea7en Magazine

On Feb 7th the amazing Hea7en Magazine's 2nd issue is finally out!

There you can find both one of my latest work 'Divine Tide' with talented Rita Saardi's beautiful creations & also my work 'Circus' from last year. On their blog you can read about the artists involved in their issues, (me among others!) Enjoy! I know I will : )

Photographer Lisa Hasselgren

Designer Rita Saardi
Stylist Anna Hassan-Reza

Make Up Artist Elva Ahlbin
Hair by Hanse
Model Johanna F / Stockholmsgruppen
Photoassistant Dominic Hedgecock

M2 Studios

From disaster to amazing

Last Sunday we had a photoshoot which we had been planning for almost a month, a long and intense month. It seems as if the more you plan something the more it goes wrong. The first 4 hours it seemed as if everything that could possibly go wrong did.

At 8.00 am when the model didn't show up, we thought her train was delayed but found out that she was home sick without her agency telling us. So there we were, an early Sunday morning without cellphonenumbers to the modelagents (will never happen again), 6 persons waiting on stand-by to find a replacer, and me half-sick from a cold - not the best day for things to go wrong! Especially when several magazines are waiting for the result..

But finally, after waking up several people we found a model who I have worked with once before, the wonderful Cecilia, who jumped on the train and came to our rescue!

Some things are just meant to be. The whole team agreed this could not have ended any better!

From disaster to glorious we had our shoot, and 15 hours later we put the model in a taxi to get her to the last train for the night and called it a day.

A fantastic, exciting, funny, hard working, amazing day! This was without question the best team I have ever worked with! Everyone was remarkable, focused, inspired, happy - freeking wonderful!

I lost my voice from laughing (and from my cold) but it was so worth it!

(BTS images will appear soon!)

Big thanks to the amazing crew:

Stylist Ida Persson

Hair Stylist Sofie Brandel / Preston Hair

Make Up Artist Elva Ahlbin

Model Cecilia / Elite

Second photographer (filming) Soheill Deriss

Photoassistant Björn Weidinger

LOVE / L