Crazy times, good times

It's been a busy time these last few weeks, many loose ends to tie together, images to retouch, deadlines, the 'books', you name it! Fashion week, design week!.. Everything wrapped up in a neverending cold.

But finally it seems as if this new year of 2010 can begin for real!

Many things have happened, are about to happen!

Hea7en Magazine's Issue 2 was absolutely wonderful, so happy to be a part of such a great magazine and with such amazing artists!

The story 'Out of the Sea' which we did in collaboration with Beyond Retro is being published in another great fashion magazine, the link will come up soon!

The last fashion story which I just finished retouching is being published in a magazine and will be in stores April 8th!

A new collaboration is at works and I'm very excited for the result! So many talented people everywhere, teaming up in the name of inspiration and creativity! You just gotta love it!

LOVE to you all/ Lisa

Hea7en Magazine

On Feb 7th the amazing Hea7en Magazine's 2nd issue is finally out!

There you can find both one of my latest work 'Divine Tide' with talented Rita Saardi's beautiful creations & also my work 'Circus' from last year. On their blog you can read about the artists involved in their issues, (me among others!) Enjoy! I know I will : )

Photographer Lisa Hasselgren

Designer Rita Saardi
Stylist Anna Hassan-Reza

Make Up Artist Elva Ahlbin
Hair by Hanse
Model Johanna F / Stockholmsgruppen
Photoassistant Dominic Hedgecock

M2 Studios

From disaster to amazing

Last Sunday we had a photoshoot which we had been planning for almost a month, a long and intense month. It seems as if the more you plan something the more it goes wrong. The first 4 hours it seemed as if everything that could possibly go wrong did.

At 8.00 am when the model didn't show up, we thought her train was delayed but found out that she was home sick without her agency telling us. So there we were, an early Sunday morning without cellphonenumbers to the modelagents (will never happen again), 6 persons waiting on stand-by to find a replacer, and me half-sick from a cold - not the best day for things to go wrong! Especially when several magazines are waiting for the result..

But finally, after waking up several people we found a model who I have worked with once before, the wonderful Cecilia, who jumped on the train and came to our rescue!

Some things are just meant to be. The whole team agreed this could not have ended any better!

From disaster to glorious we had our shoot, and 15 hours later we put the model in a taxi to get her to the last train for the night and called it a day.

A fantastic, exciting, funny, hard working, amazing day! This was without question the best team I have ever worked with! Everyone was remarkable, focused, inspired, happy - freeking wonderful!

I lost my voice from laughing (and from my cold) but it was so worth it!

(BTS images will appear soon!)

Big thanks to the amazing crew:

Stylist Ida Persson

Hair Stylist Sofie Brandel / Preston Hair

Make Up Artist Elva Ahlbin

Model Cecilia / Elite

Second photographer (filming) Soheill Deriss

Photoassistant Björn Weidinger

LOVE / L

Divine Tide - teaser

A few months ago we did a photoshoot with the beautiful creations of Paris-based designer Rita Saardi. Inspired by old portraits and paintings, the Renaissance and Venus, with the timeless, endless and the rebirth in mind. The first time we saw the model we knew we had to have her for this shoot, and so we did! It was all worth the wait. And doesn't she look extraordinary, out of this world wonderful?!

These images will be published in a week from now, along with an amazing interview with Rita Saardi. The link will be up and running on Feb 7th!

Here are some BTS photos


Elva and Hanse working their magic on makeup and hair

Me as usual in front of my 'baby', MacBook Pro15..

Hanse and model Johanna F

It's not as easy working all that fabric!..

Surrounding the lovely models - just look! Gorgeous!

Exhibition at Beyond Retro

Thanks to everyone for the wonderful time we had at Beyond Retro and the great response I got for our work! It was all worth the cold weather..

And a big Thanks to Elsa Billgren and Procenter for making this possible!

Here are a few snaps from the opening of the exhibition which you also can see more of on Elsa's blog-post.

The wall of photos

Me and kindest Andreas in front of the video-installation that we edited together.

Sweet sweet Elsa!

My super-assistant!








Beautiful Louise at Beyond Retro

Even the smallest ones could enjoy the magical world at Beyond Retro!

The wine was flowing..


..at a very crowded Beyond Retro!

I want to give out a big Thank You to everyone involved in the making of all this!

The cast, Elsa Billgren & everyone at Beyond Retro, Andreas Holmgren / www.mediemerah.com, everyone who came to the exhibition & all the friends & family!

And a special thanks to Anna Svensson who brought me in to this whole project!

Love

/Lisa

Out Of The Sea

An early Sunday morning I did one of the last outdoor-shoots for this year for an exhibition at Beyond Retro (secondhand-store at Åsögatan, Stockholm).

Since the weather this time of year isn't the best & the light (if it can be called light) is but a few hours per day, the poor models (Isolde, Rosanna, Matilda, Adam) & the two make up artists Anna & Veronica & the hairstylist Sofie had to meet up really early on Sunday morning at Preston Hair to do the hair & make. The stylist Jenny & me & my two assistants were picked up a few hours later - lucky us!!

It was a very exciting day! A great team & good energy! We didn't know really what to expect weatherwise, concerning the location, the styling, the models or anything! Shooting, filming (for the first time), using smoke & just going bananas! We did a lot of freestyling & hoping for the rain not to start pooring down.. Everyone were freezing, especially the models in their thin outfits, but what great work they did!! I wouldn't wanna be in their shoes!.. We had to move very efficiently & unfortunately the rain came as promised at 1 o'clock so we called it a day.

Now I'm waiting for the final choices to be made so I can start with the retouch & start editing the video & 'do some magic' as we say : )

Big thanks to all the wonderful people - the whole gang - for keeping the spirits up til' the cold & rainy end!

Photographer Lisa Hasselgren
Production Anna Svensson
Stylist Jenny Övergaard
Make Up Artist Anna Svensson & Veronica Lindqvist
Hair Sofie Brandel / Preston Hair
Models Isolde, Rosanna, Matilda, Adam / MIKAs
Photoassistants Björn Weidinger, Rasmus Nilsson

- EDIT

Here's a link to the final pictures!

MILO of Sweden

This time we wanted to do a bit more of a 'scale-down'-photoshoot, simple but beautiful - a beauty shoot with focus on the lovely jewelry from the remarkable MILO of Sweden.

The team this time consisted of only myself & Elva Ahlbin (make up and hair), my wonderful intern Mikaela Wasberg as my photoassistant and Petra Bäckström - a model who I scouted on the streets of Stockholm a few weeks earlier and just felt I had to shoot. And luckily she said YES! This was her first photoshoot ever and she was absolutely brilliant!
Big thanks to all & especially & as always to Kurt & M2 Studios for lending us their awesome studio again.

Photographer Lisa Hasselgren
Make Up Artist Elva Ahlbin
Hair Elva Ahlbin
Model Petra Bäckström (unsigned)
Photoassistant Mikaela Wasberg

- EDIT

Here's a link to the final pictures!